[UX] Emotional design case – Google's 15 anniversary doodles
When you see something like your country from an international website, what do you feel? Here is the reason that some global service company tried to localize their service in each county for emotional design at UX work. Google started to make the different main images in the countries. This is very interesting and cultural as I see them in a special holiday. This is a very small part, but can be a big step to users in emotional design.
I am glad to post a new article after a long time. At this time, I am continuously writing an article that is related to an emotional design. Actually, I try to define how to design some services or products emotionally based on my experiences and feeling. At the end of this works, I am sure that I can make sure what I can define emotional design and how to design it in our lives.
A couple of months ago, I saw an interesting flash game on the internet. As you can see the title of this article, it was a game for Google's 15th anniversary. Apparently you know I don't have any connection to them at all no matter what.
Anyway, I have seen some doodles that they had made before. Sometime they have shown them on a special day like Issac Newton's birthday or Thanksgiving Day in Korea, or so on. I think they have localization their service with them in the world.
I wish you would know what I am explaining. Doodles are like this kind of logos on their main search page. Moreover, they call these images Doodles and they are normally located upper the search bar on their main search page.
As I mentioned above, they usually use this thing for each country's culture on a special day in the world. That means you can see your localized doodles in your own country, as you connect to Google. They had served the same main page a few years ago, but they changed their strategy and I think that is a very simple and powerful of localizing their service in the world for sure. By the way, let's change the topic somehow. (This is not my point to talk how to emotional design though.)
They are approaching their service on the cultural bases. I think this makes people think that they are using their local service, even if that is not localized so much, by the way. I think this is a very important point to explain an emotional approach to each case for a global business.
If you like to make people more emotional, you have to consider their culture first. Cultural thing is always friendly to the people who are living in a specific area. (Sometime the area might be covered with a continent like an Asia or North America.) I believe that you can feel something sweet when you see something that you have been used to since you was born in your country.
Firstly, when you consider an emotional design, you must be sure this point basically.
I was so impressed with Google's 15th anniversary doodles because I understand what they intended with that. However, I am sure that most people in Korea might rarely have understood that. In Korea, we don't have any cultures like a candy bar event on our birthdays. I also didn't know that event before I went to Canada a couple of months ago. However, I saw the doodle, it was so interesting and I could feel that is something special even for me. Of course, I am living in Korea now though.
Probably, Many western people felt very funny and they might have enjoyed the game such as they are on their birthdays.
Secondly, they used something to understand and enjoy for almost all people. I think that no one doesn't have an experience of the event when they were children. (As far as I know, that event is for just kids.) That means almost all people might have the similar experiences to that. I think this approach is also very important to touch people's emotion. Using common sense is one of the point to consider emotional design. (Of course, common sense is normally important in any UX area though.)
Thirdly, as you can see the game, they just use their character of the brand. Who could guess that character G would be like a kid who is hold a stick to hit a candy bar. (You could see what I said in their doodle that I am going to link that below.) I thought that was so funny even if I haven't totally been there. That means you need to design unexpected things like that. That must make people interesting and attracted to your service or product.
I hope that this can help you when you consider emotional design somehow, and I am going to explain and define this concept, emotional design with my experiences more and more. At the end of this works, I am sure that I can find out something common based on the experiences.
Google's 15th anniversary doodle: http://www.google.com/doodles/googles-15th-birthday
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